Fabulous Fashionistas is about the style and attitudes of 6 women from the UK with an average age of 80. It tackles gender norms about women in a light-hearted manner. We thought this video was a perfect example of how women can break the 'deep cultures' of social expectation around gender and age. By redefining what women can look like — and behave like — at 80, the women are challenging age-old narratives and notions embedded in our culture. That they're doing this in a stylish and fun manner doesn't make the message any less powerful. In fact, it makes it even more so because it foregrounds something else that's important to remember: that we have the right to have fun, and to be fun, no matter what our age.